Due to the current pandemic that currently afflicts the world, Milan kicked off with its first fashion week show in a “figital” format physically and digitally.
Milan opts for a “figital” Fashion Week due to the pandemic caused by COVID-19 leaving everyone impressed with this new modality.
It was this Tuesday that its first Virtual Fashion Week was inaugurated, although the original fashion shows of Dolce & Gabbana and Etro gave it a touch of Fashion Week “figital”.
This new edition began this Tuesday at 10 GMT with the MSGM brand and will end this Friday.
Several well-known brands responded to the invitation, among them, we will be able to enjoy the D&G show and also Etro, although these Italian houses will have their physical shows.
“We decided to present the collections with a physical fashion show to give a positive and strong message, fundamental at this time for the fashion system and for the city of Milan,” Kean and Veronica Etro announced in a statement.
“The interaction with reality is fundamental for the world of fashion,” said Kean Veronica Etro in the statement they shared.
Although the pandemic has caused several establishments to be closed, the fact of wanting to make the annual event highly recognized around the world is something that should be applauded and even more so since these collections reveal the fashion that will be at the top of the list. shelves for months to come.
Each of the brands chose different locations to make their own fashion shows that will later be broadcast on the Internet.
Whether at the Four Seasons hotel or the Humanitas Hospital university campus it will surely be like every year, impressive parades with exclusive and mind-blowing designs.
“It comes at a difficult time for fashion and shows the strong bond that designers have with our country. Today, more than ever, it is important to be united to safeguard our unique industry in the world,” Carlo Capasa said in a statement.
The Chamber of Fashion also offers live meetings 24 hours a day, by time slot, for all continents and in particular for the United States, thanks to a partnership with The New York Times.
In addition to the parades, interviews will also be possible behind the scenes but each one in Thematic Rooms will include topics from sustainable development to technological innovations.