In the last few years the OTT market has strengthened its reach and hold in India. Along with foreign video streaming apps, native video streaming apps are also making a big threat in the market. The demand for these apps grew very rapidly after the Corona disaster. Large banner films are also being released in India. To maintain dominance on the Indian market, these streaming apps have also increased their audience base by launching several budget plans.
As reported by Just Watch, Netflix and Amazon Prime were big players in the Indian market, but Hot Star gradually emerged as a big player. Disney and Hot Star’s deal strengthened it. Due to this, Hotstar took over 17 percent of the market. According to the BBC report, Netflix has released 18 Indian original Hindi series this time, while Amazon Prime has launched around 14 series. Disney and Hotstar worked on this in a different approach. It is going to release seven Bollywood films on its platform, which were originally made keeping in mind the cinema hall.
Netflix was initially quite popular in certain categories in India. The reason was its price. Netflix later changed its strategy. Netflix also launched a mobile-based plan for its users. At the same time, Netflix increased its viewership by launching the Hindi interface this year. On these OTT platforms, Akshay Kumar’s Lakshmi, Abhishek Bachchan-Rajkumar Rao’s Ludo, Amitabh Bachchan and Ayushman Khurana’s Gulabo-Sitabo, Vidya Balan’s Shakuntala Devi, Gunjan Saxena: The Kargil Girl, A Suitable Boy, etc. were released on these platforms.
India is the second largest online market in the world with 560 million internet subscribers. According to the report, it is estimated that by 2023 it will touch the figure of 650 million. Considering the standards of gender and social inequalities, in 2019 there were 290 million internet users in rural areas of India, while in urban areas there were 337 million internet users. The main thing is that most of the internet users in India are between 20 to 29 years old. Mobile holders are the most used Internet in India. In 2018, 29 percent of the country’s population were mobile internet holders. It is expected to increase at the rate of 35 per cent. Mobile Internet holders are expected to be 500 million by 2023. A big reason for this is the reasonably priced data plan and the government’s Digital India campaign. With this, social media users in India have also increased rapidly. India is expected to have 450 million social network users by 2023.
Cheapest mobile data rate in india
The cheapest mobile data rate in the world is in India. According to the World Mobile Data Pricing Report, the 1GB mobile data package is much cheaper in India. It is followed by Israel, Kyrgyzstan, Italy and Ukraine.
The report says that India’s population is the youngest. The youth here are rich in technology. India’s smartphone market is quite good. It has the ability to incorporate new technology. There is competition in the market. Despite all this, data is also very cheap. The average price of 1 GB data in India is $ 0.09. The average price of 1 GB data in Israel is $ 0.11, $ 0.21 in Kyrgyzstan, $ 0.43 and 0.46 in Italy and Ukraine respectively.